The 2008 version of the orange helmets will feature a stylized paw logo emblazoned with the name "Bob" in honour of late Lions' president and CEO Bob Ackles who passed away in July.
At the conclusion of the 2008 season, the club will auction off the helmets with net proceeds to benefit the BC Football Hall of Fame - a project that Ackles began before his passing.
"Bob Ackles remains in our thoughts each day and this is another great way for fans of the Lions to celebrate his legacy," said George Chayka, Lions' vice president, business.
For more information on the BC Lions please visit www.bclions.com.
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